What does Atari mean?
A Japanese buzzword term for the selective fading of the ridges of creases.
Style Terms explains Atari
The most common areas for Atari are along the side seams, on the front and back of the knees, the upper thigh, along the hem, and on and along the pocket seams.
For further reading, see article, “Meaning Of “Atari” – NOT The Video Game Console!“.